German discount grocer Aldi continues to expand in New Jersey with the addition of a new store in Toms River.
According to Asbury Park Press, the last location is on Route 70, near the border with Manchester. This is the second Aldi in Toms River; the other is on route 37.
This follows the announcement that Amazon Fresh will open two new stores in the Shore area, Amazon Fresh has a different philosophy than its German competitors: it offers a myriad of choices in a high-tech way as opposed to the simpler ones. . the approach taken by Aldi and Lidl.
Aldi has announced aggressive expansion plans not only in New Jersey, but nationally as well. The chain has more than 10,000 stores worldwide, including 2,000 in the United States; “Aldi is one of America’s fastest growing retailers because we provide a convenient shopping experience for affordable, on-trend and sustainable products,” said Bob Grammer, Aldi regional vice president at Center Valley , in a press release.
According to Aldi’s website, they offer “a faster, easier, and smarter way to save money on high-quality groceries and more.”
Lidl, another German discount grocer from Aldi, is also continuing to expand in New Jersey and the East Coast with 10 new stores in New Jersey and 50 on the East Coast at a cost of $ 500 million. Lidl has 11,000 stores worldwide.
German discount grocers are chasing the New Jersey market leaders: Shop Rite, Acme, and Stop and Shop.
The above post reflects the thoughts and observations of New Jersey 101.5 talk show host Bill Doyle. All opinions expressed are those of Bill Doyle.
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