Comvest Partners announces strategic investment in Gen3


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WEST PALM BEACH, Fla., September 21, 2021 (GLOBE NEWSWIRE) – Comvest Partners (“Comvest”), an operations-focused private investment firm, is pleased to announce a strategic investment in Gen3 Marketing, LLC (“ Gen3 ”), a multinational digital marketing services company and an industry leader in affiliate marketing. Gen3 becomes a new platform in Comvest’s private equity portfolio. Terms of the transaction were not disclosed.

Founded in 2007 by co-CEOs Andy Cantos and Mike Tabasso, Gen3 is one of the largest agencies in the $ 8 billion affiliate marketing industry in the United States. Gen3 manages the affiliate and digital marketing programs of leading online retailers covering various end markets, including financial services, health and wellness, clothing and accessories, and home and garden. Headquartered in Blue Bell, PA, Gen3 also maintains operations in Santa Barbara, California, Canada and the UK, providing customers across North America and Europe with a complete affiliate marketing solution as well as broader digital marketing services including paid search, Amazon advertising and SEO to boost e-commerce.

“We are delighted to partner with Gen3 and support an impressive team of digital affiliate marketing pioneers,” said Maneesh Chawla, Senior Partner at Comvest Partners. “With consumers spending more time online, digital strategies represent a steadily increasing share of overall advertisers’ marketing spend. Affiliate marketing has become an increasingly popular and important channel for advertisers to convert sales profitably through targeted content. We look forward to supporting Gen3 in accelerating the strong growth of the company. “

“Gen3 is a highly valued strategic partner for its large list of blue chip customers,” added Mr. Chawla. “With its deep industry expertise, extensive network of publishers, seasoned account teams and proprietary analysis tools, Gen3 skillfully executes proven strategies that drive strong e-commerce results for its clients. “

Affiliate marketing is a form of digital advertising in which publishers of e-commerce digital content – which include news and entertainment sites, review sites, blogs, and coupon and loyalty sites – are paid to promote a company’s products and services.

“We believe that Gen3 is a very well positioned leader in a market with favorable industry trends,” said Mr. Cantos. “Comvest, with its collaborative team-based approach and long track record of scaling up founding business service companies like ours, is the perfect partner to help us maximize this exciting next phase. growth. “

“We are delighted to have the support and resources of Comvest to help us invest more in our business, our capabilities and our team, and drive meaningful results for our clients in the rapidly expanding digital marketing landscape,” said said Mr. Tabasso.

Lincoln International acted as financial advisor to Gen3 in connection with the transaction. Duff and Phelps, A Kroll Business, served as financial advisor and Akerman LLP served as legal advisor to Comvest. Funding for the transaction was provided by Stellus Capital Management and PennantPark Investment Advisers, LLC.

About Gen3 Marketing:
Gen3 Marketing is an industry-leading full-service digital marketing service provider specializing in Affiliate Marketing. For more information, please visit https://gen3marketing.com

About Comvest partners:
Comvest Partners is a private investment firm providing equity and debt capital to mid-market companies across the United States Since its inception in 2000, Comvest Partners has invested over $ 6.7 billion. Today, Comvest Partners manages approximately $ 5.4 billion in assets. With its vast capital resources and extensive industrial relations network, Comvest Partners provides companies with financial sponsorship, essential strategic and operational support and business development assistance. For more information, please visit https://comvest.com

For more information please contact:
Maneesh Chawla, Senior Partner, Comvest Partners – M.Chawla@comvest.com

Greg Barnes, Vice-President, Comvest Partners – G.Barnes@comvest.com

Carlos Soto, Managing Director, Business Development Manager, Comvest Partners – C.Soto@comvest.com

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