Automobili Lamborghini welcomed VIP guests for the third consecutive year to the exclusive Lamborghini Lounge Monterey, a private villa that has been transformed into an immersive brand experience reflecting modern Italian heritage.
The Lamborghini Lounge Monterey, overlooking the iconic 18th fairway at Pebble Beach Golf Links, provides a spectacular setting to display the all-new Urus Performante which has just been launched at The Quail, A Motorsports Gathering. The “fun to drive” performance super SUV shone among a range of Lamborghini models, including the powerful Aventador LP 780-4 Ultimae, the race-inspired Huracán STO and the new Huracán Tecnica.
In the rear garden, the “Minotauro” Huracán EVO, hand-painted by internationally renowned artist Paolo Troilo, expresses the dynamic energy and raw emotions he felt while driving the vehicle. With powerful imagery, the work brings together “the man” (the male figure painted on the body of the car), the “bull” (the Lamborghini emblem) and the “myth” (the dashing capabilities of the EVO ): the Minotauro (Minotaur). Paolo Troilo also created an original work of art in front of the guests of the Lounge Monterey, starting with a blank canvas and painting with his fingertips, a signature technique that makes him unique in the art world.
In the dedicated Ad Personam studio, customers were able to customize and order their dream Lamborghini. They had the opportunity to choose from countless assortments of exterior colors, interior upholstery, finishes and details, then view the finished product using the virtual configurator.
Mitja Borkert, Head of Design at Lamborghini, also presented live sketches from the Ad Personam studio, while Lamborghini’s resident chef served up Italian culinary delights, showcasing the best of ‘Made in Italy’.
Guests were able to enjoy personalization experiences with a dedicated fragrance bar where they worked with an expert perfumer to personalize their own unique scent. Additionally, at the leather bar, travel accessories could be monogrammed on-site for a special take-out.