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LightInTheBox (NYSE:LITB – Get Rating) and Lulu’s Fashion Lounge (NASDAQ:LVLU – Get Rating) are both small-cap IT and technology companies, but which is the best investment? We’ll compare the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, analyst recommendations, valuation and risk.
Benefits and evaluation
This table compares the gross revenue, earnings per share, and valuation of LightInTheBox and Lulu’s Fashion Lounge.
| Gross revenue | Price/sales ratio | Net revenue | Earnings per share | Price/earnings ratio | |
| Light in the box | $446.10 million | 0.29 | $13.13 million | $0.05 | 22.60 |
| Lulu’s Fashion Salon | $375.63 million | 0.61 | $2.05 million | N / A | N / A |
LightInTheBox has higher revenue and profit than Lulu’s Fashion Lounge.
Profitability
This table compares the net margins, return on equity and return on assets of LightInTheBox and Lulu’s Fashion Lounge.
| Net margins | Return on equity | return on assets | |
| Light in the box | 1.47% | 10.57% | 3.60% |
| Lulu’s Fashion Salon | N / A | -237.69% | 91.81% |
Insider and Institutional Ownership
54.3% of LightInTheBox shares are held by institutional investors. Comparatively, 51.3% of Lulu’s Fashion Lounge shares are held by institutional investors. 62.2% of LightInTheBox shares are held by insiders. Strong institutional ownership indicates that hedge funds, endowments, and large fund managers believe a stock will outperform the market over the long term.
Analyst Recommendations
This is a breakdown of the current ratings and price targets for LightInTheBox and Lulu’s Fashion Lounge, as reported by MarketBeat.
| Sales Ratings | Hold odds | Buy reviews | Strong buy odds | Rating | |
| Light in the box | 0 | 0 | 0 | 0 | N / A |
| Lulu’s Fashion Salon | 0 | 2 | 6 | 0 | 2.75 |
Lulu’s Fashion Lounge has a consensus price target of $17.78, suggesting a potential upside of 201.32%. Considering the higher possible upside of Lulu’s Fashion Lounge, analysts clearly believe that Lulu’s Fashion Lounge is more favorable than LightInTheBox.
Summary
LightInTheBox beats Lulu’s Fashion Lounge on 6 out of 10 factors compared between the two stocks.
About LightInTheBox
(Get a rating)
LightInTheBox Holding Co., Ltd. operates as a cross-border e-commerce platform that delivers products directly to its customers worldwide. The company offers personalized clothing, for special occasions and fast fashion; and other general merchandise products, such as accessories and gadgets, garden products, toys and hobbies, electronics and communication devices and other products. It also offers supplier chain management, research and development, customer service, marketing, administrative and general support, logistics, warehouse management and local delivery, as well as procurement. in products, marketing and operation of its websites and mobile applications. The Company offers its products through www.lightinthebox.com, www.miniinthebox.com, www.ezbuy.com and other websites and mobile applications, which are available in 25 languages and cover approximately 140 countries and regions. LightInTheBox Holding Co., Ltd. was founded in 2007 and is headquartered in Shanghai, People’s Republic of China.
About Lulu’s Fashion Salon
(Get a rating)
Lulu’s Fashion Lounge Holdings, Inc. is an online retailer of women’s clothing, footwear and accessories. The company offers dresses, tops, bottoms, bridal wear, underwear, swimwear, shoes and accessories under the Lulus brand. It sells its products through owned media, which primarily consists of its website, mobile app, social media platforms, email and SMS; and earned and paid media, as well as social media platforms. The company primarily serves Millennials and Gen Z women. Lulu’s Fashion Lounge Holdings, Inc. was founded in 1996 and is headquartered in Chico, California.
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