ATLANTA – (BUSINESS WIRE) – In the present day Pennington Seed (“Pennington”), one of many largest producers and distributors of garden, backyard and garden care merchandise and a subsidiary of Central Backyard & Pet Firm (NASDAQ: CENT, CENTA) (” Central ”), introduced the relaunch of Pennington Sensible Seed merchandise. The relaunch of the Sensible Seed portfolio, the model’s drought-resistant and environmentally pleasant turf seed merchandise, is the results of two years of in-house analysis and client perception research to make sure that the Pennington product line is extra dependable, environment friendly and simpler to make use of. use.
New and improved seed know-how
The Sensible Seed Portfolio was initially created with sustainability in thoughts. For over a dozen years, lawns utilizing Pennington’s Sensible Seed merchandise have saved as much as 30% or extra water yr after yr in comparison with common grass seed. Sensible Seed can ship on its guarantees for the lifespan of client lawns, as Pennington hand selects grass cultivars which were verified by the Turfgrass Water Conservation Alliance (TWCA) to preserve extra water in comparison with varieties. conventional. Whereas Sensible Seed merchandise have frequently offered water-saving advantages to shoppers, the model has realized that extra might be finished to enhance and improve the expertise of rising weed.
Step one in relaunching Pennington’s standard Sensible Seed merchandise was to innovate the product to assist produce greener, extra fertile lawns. Leveraging information gained from NexGen Turf Analysis at Pennington, one of many largest non-public turf seed analysis services in america, the crew targeted on how you can additional enhance germination and product effectiveness for higher and extra constant outcomes. The brand new Pennington Sensible Seed merchandise function the patent-pending fertilizer-enhanced seed coating system that has been proven to hurry up seed institution and promote greener grass.
“At Central, we’re dedicated to creating and rising manufacturers shoppers love with merchandise they will belief, and Pennington is a first-rate instance of that promise,” stated JD Walker, President of Backyard Client Merchandise at Central . “With so many new shoppers getting into the class, it was necessary for us to remodel our Sensible Seed providing in order that house owners have the whole lot they want in a single handy bag – now our shoppers can spend much less time on their very own. ‘fear about caring for their garden and spending extra time having fun with it.
The merchandise within the Sensible Seed portfolio embody each blends of conventional varieties (Perennial Raygrass, Bermudagrass and Kentucky Bluegrass), in addition to specialty blends or customized blends for particular regional climates, varieties embody: Solar & Shade, Dense Shade , Northeast Combine, Midwest Combine, Pacific Northwest Combine and Pennsylvania State Combine.
Ease of consumption and new model picture
For the previous 12 years, shoppers have trusted Pennington Sensible Seed merchandise to develop resilient, eco-friendly lawns, however client research have discovered that buying garden care merchandise might be useful. overwhelming and complicated.
Pennington approached the relaunch with client friendliness in thoughts. Beforehand, every Sensible Seed product had its personal model expression. The brand new product portfolio has been streamlined to make it simpler for shoppers to seek out the precise number of grass seed they want and to acknowledge the trusted Pennington model. Every bag comes with detailed planting directions, together with a brand new digital integration and hyperlinks to related content material on social media platforms, reminiscent of YouTube. Retail web sites will now function improved content material for each step of the garden development journey.
The relaunch is supported by Pennington’s “Sensible That By no means Fails” marketing campaign, which is able to come to life with new promoting showing on radio, nationwide broadcast networks and Hulu.
Some folks view a garden as a spot that requires mowing, edging, seeding, fertilizing and extra – briefly, a chore. Pennington sees the garden as an out of doors residing house to create lasting recollections and they’re devoted to creating positive your garden is prepared for any event. They have been working there for a very long time, beginning in 1945 as a small seed retailer on Essential Road in Madison, Georgia. They’re proud that the entrepreneurial spirit of founder Brooks Pennington Sr. continues to be with them at this time, main them to make the most effective grass seeds, soil amendments, fertilizers and wild chicken seeds that the world has to supply. cash can purchase. Whether or not it is baseball video games, events, water ball fights, or enjoying search with the household canine, hundreds of thousands of house owners have relied on Pennington to make their lawns and gardens. their gardens the theater of unforgettable recollections. For extra info, please go to https://www.pennington.com/
About Central Backyard & Pet
Central Backyard & Pet (NASDAQ: CENT, CENTA) understands that the house is the center of life and has proudly nurtured blissful, wholesome properties for over 40 years. With 2020 internet gross sales of $ 2.7 billion, Central is on a mission to guide the way forward for the pet and backyard industries. The corporate’s revolutionary and dependable merchandise are meant to assist lawns change into greener, gardens bloom larger, pets more healthy, and communities develop stronger. Central is residence to a premier portfolio of over 65 high-quality manufacturers together with Pennington®, Nylabone®, Kaytee®, Amdro® and Aqueon®, sturdy manufacturing and distribution capabilities and a tradition of passionate entrepreneurial development. Central Backyard & Pet relies in Walnut Creek, Calif., And has greater than 6,300 workers in North America and Europe. For extra info on Central, please go to the corporate’s web site at www.central.com.
1 Pennington Sensible Seed seed varieties signify years of analysis and breeding, bringing grasses to their full potential for water conservation. As soon as established, Sensible Seed grasses require as much as 30 p.c much less water yr after yr in comparison with common seeds